Founder-Led Marketing

Strike while
the story
is still yours.

We help early-stage founders turn their point of view into a marketing engine. No hollow brand voice here: just your unique perspective, put to the page with precision and published with intention.

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✦ LinkedIn Strategy ✦ Long-Form Research Reports ✦ Newsletter Architecture ✦ Positioning & Messaging ✦ Speaking & Media Prep ✦ Content Pillars ✦ Audience Building ✦ LinkedIn Strategy ✦ Long-Form Research Reports ✦ Newsletter Architecture ✦ Positioning & Messaging ✦ Speaking & Media Prep ✦ Content Pillars ✦ Audience Building
Who we work with

For founders who are
building with conviction.

01

Early-Stage Founders

You're building pre-Series B. You're still close to the work — and to your point of view.

02

Data-Driven Operators

You have data, patterns, and instincts competitors don't.

03

Long-Term Thinkers

You believe short-term growth and long-term brand compound.

Ready to turn your unique perspective
into a marketing engine?

Book a free call

Founder-Led Marketing

The world doesn't need another polished brand voice. It needs founders who are willing to say what they actually think — even when it's uncomfortable, incomplete, or ahead of the market.

Leaning into founder-led marketing is an acknowledgment that trust travels through people. Buyers want to know who's behind the product. Investors want to understand how you think. Recruits want to believe in a mission they can see forming in public.

What we believe

The principles we
won't compromise on.

01

Voice over volume

One essay that changes how someone thinks about your category is worth more than a hundred posts that no one remembers. The founders who build real audiences develop a voice that cuts through the noise.

02

Specificity is trust

Vague thought leadership is worse than silence. Concrete claims, named opinions, and real stakes are what separate founders who build audiences from founders who post into the void.

03

Your weirdness is an asset

The things that feel too niche, too contrarian, or too personal are almost always the things worth saying. Consensus content compounds to zero.

04

Front-load the inputs, ship faster

Our discovery process extracts the relevant inputs quickly, while homing in on your voice and tone, so execution gets more efficient over time.

Shohini Goldin Bhattacharya

Shohini Goldin Bhattacharya

Founder

I've spent over a decade in comms and startup marketing, finding the most interesting points of view and making sure they get heard: especially when they're hot takes that most people would water down.

One thing I come back to again and again: early-stage teams are already sitting on genuinely interesting data. They use it to inform internal decisions, but then leave it on the table when it comes to marketing. Getting those data stories out early is one of the fastest paths to differentiation for high-growth companies.

Ink & Lightning exists because the founders who think in public — with specificity, and a real point of view — consistently outpace the ones who don't.

I live in Jersey City with my husband and two sons. I'm a fan of high tea, NPR, and em dashes (really).

Let's find the words worth putting to the page.

Book a free call